Contemporary off the discharge of the BOSS ads, HUGO by Hugo Boss unveils its spring-summer 2022 marketing campaign. Lensed by Mikael Jansson, photographs characteristic dancer and actress Maddie Ziegler, mannequin Adut Akech, and rapper SAINt JHN. This marks the primary time Akech and SAINt JHN have appeared in a marketing campaign collectively as a real-life couple. 2022 additionally represents a model makeover for the model and introduces HUGO’s first emblem replace because the Nineties.
HUGO Spring/Summer time 2022 Marketing campaign
Photographed in opposition to a purple backdrop, the forged wears informal necessities, together with denim, underwear, and emblem tees. They showcase their strikes in nonetheless photographs and video. It makes use of the slogan of #HowDoYouHUGO to symbolize a brand new period. In a brief movie, expertise dances to the tunes of ‘Physique Movin’ by BM, who additionally seems within the ads.
Associated: Maddie Ziegler Poses in NYC for Rag & Bone Fall 2021 Marketing campaign