Proper forward of Valentine’s Day, adidas and IVY PARK CEO Beyoncé introduce IVY HEART, a brand new capsule assortment impressed by love. A marketing campaign focuses on the colour crimson, which is related to love and romance. Photographs characteristic stars from the world of vogue and leisure, together with actress and mannequin Karrueche Tran, comic Naomi Watanabe, and mannequin and actress Shu Pei.
adidas x IVY Park Ivy Coronary heart 2022 Marketing campaign
The Ivy Coronary heart assortment will drop on February ninth on adidas.com and February tenth in choose shops worldwide. A shade palette focuses on shades of crimson and pink in addition to impartial hues. Standout designs for attire embody a sequin duster, latex parka, and velour costume.
Associated: Beyonce Wows in IVY PARK ‘Halls of Ivy’ Marketing campaign