Gucci Eyewear’s 2022 marketing campaign, which takes place on a tour bus, pays homage to the open street. Home ambassador Ni Ni and singer Lou Dillon put on rock and roll impressed designs full with fake fur, a studded corset, and lingerie element. Ni Ni’s picture is captured by Luo Yang, whereas Thurstan Redding images the opposite ads.
Gucci Eyewear 2022 Marketing campaign
Each a house away from residence and a inventive studio, turning miles and miles of street right into a musical refuge, the tour bus turns into the backdrop of the marketing campaign for the primary launch of the 2022 eyewear assortment. Two parallel tales are portrayed in a cinematic fashion, one with actress and International Model Ambassador Ni Ni, the opposite with singer Lou Doillon accompanied by a band of characters. Inside the mysterious and color-rich setting, every protagonist possesses an angle of quiet confidence and individuality.